Collection: Rhude

Rhude

Rhude is Rhuigi Villaseñor's Los Angeles label, and its trick is to make new clothes look like found ones. The graphics read as souvenirs from places and events that never quite existed — a racing club, a hotel, a regatta, a cigarette brand — printed on washed blanks so they arrive already faded.

The graphic tees

The deepest part of the collection and the reason most people search the brand. The prints work like memorabilia: Hotel Di Monaco, Lago Transimeno, Geneve Catamaran, Champions Du Monde, Notting Hill Eagle, Cotswold Crest, Thousand Palms, Regatta Club, Roadway Racing, Nascar, Caviar, Tobacco, Collins Fumar, Dinero, Parakeet, Dimora, Cadre, Moonlight Wolf, Live Rhudes, Shocker and the Collegiate and Script Crest pieces. Nearly all are listed as vintage black or vintage white, because the blanks are washed before printing.

Long sleeves

The Mesa Stallion and the Steel double-layered long sleeve — the second one built from two fabrics rather than printed on one.

Hoodies

The royal blue St Rhude Seal and the off-white Hotel hoodie, both carrying the same invented-crest logic as the tees.

Sizing and fit

Sizes run S to XXL. Rhude cuts closer to a standard fit than most streetwear — relaxed but not oversized, and shorter in the body than a boxy Los Angeles tee. Take your usual size unless the chart says otherwise, and every product page carries that chart in inches.

Where this stock comes from

Everything we carry is bought either direct from the brand or from a partner who sources directly from the brand, so every piece traces back to the source. It ships from our own stock here in the US.

Brands like Rhude

Closest in register are Gallery Dept, Chrome Hearts, Off-White, Denim Tears and Amis et Fleurs.

FAQ

Who founded Rhude?
Rhuigi Villaseñor, in Los Angeles.

Are the places on the tees real?
Some are, some are invented, and the brand deliberately blurs the line. The souvenir look is the design, not a licence.

Why does everything say vintage black or vintage white?
The blanks are garment-washed before printing, so they arrive faded rather than saturated.

Does Rhude run oversized?
Less than most. It is relaxed rather than boxy, so your usual size is usually right.

Is it real?
Everything we sell is bought direct from the brand or from a partner who sources directly from the brand, so it traces back to the source either way.